Texts

The target group has to be identified in order to write good texts. The text has to be relevant and understandable. The grammars and spelling must be correct, so the reader can focus on the content.

We write texts based on interviews, facts and sometimes main points from our client. Sometimes our clients write the texts themselves and only require a brief check from our side. Often we are asked to shorten and make the texts legible. It is often difficult for a writer to write a text that everyone can understand, independent of background and education. One tend to get accustomed to the line of business and that tends to dim the vision, with the result that the text is written for people in the same line of business, rather than anyone.

The challenge is to extract the relevant information and write without repetition. Short and concise, selling and easy to read (based on the target group) and well cohesive with the product, company or organisation.