Label to the Volvo V60

Graphoteket has developed, and produces, a new label for the rear seat of Volvo's new V60 model, which was launched October 1, 2010 at the Paris Motor Show. The label is attached to the Volvo's integrated child seat.

Graphoteket perform product development assignments, where there are especially high requirements for a durable label. We have performed such assignments to the Automotive and Child Safety Industry since 1991. These prints have extra high demands on materials and material combinations. The requirements includes abrasion, temperature changes, UV-radiation, weather resistance, resistance to oils and moisture or chemical products. The product development is based on experience, knowledge of materials and the understanding of different production methods. Graphoteket develops and produces these prints / carriers of information. Carriers of information can for example be different types of labels, in various materials (such as fabric or vinyl). Sometimes the printed matter consists of several layers. One of the layers can be the surface (a woven material, for example), another layer can be the adhesion (selected with care and adapted to the material and the surface to which it is going to be attached) and a third layer can be the printing ink, and at last a top layer (a transparent laminate for example).